Adidas India appoints Vijay Chauhan as new General Manager
Title: New Blood in Adidas India: Vijay Chauhan Steps InBy the BE TeamCheck out our websitePublished On June 24, 2025, at 12:35 PM IST
Find us on:* Vijay Chauhan's Profile* Adidas India's Page* Neelendra Singh's Profile* Adidas Cricket Category* India's People Movement* Adidas Brand Presence* Sports Industry Leadership* Adidas* Cricket Jersey Culture
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Chauhan's Rise and Role at Adidas India
Vijay Chauhan climbs up the ladder to become the new General Manager of Adidas India, taking charge from August 1, 2025[1][2][4]. With an impressive career trajectory, Chauhan has served in senior roles within Adidas, spearheading the way as the General Manager of Thailand, Vice President of Retail/Franchise for Southeast Asia Pacific, and recently as Senior Vice President International at American Eagle Outfitters[4].
The Man Behind Adidas's Cricket Growth
Although specific details about Vijay Chauhan's direct involvement in cricket jersey culture are not available, it's crucial to note that Adidas India has significantly grown its cricket sector under the previous leadership of Neelendra Singh[4]. In the Indian market, the cricket jersey culture is a major boost for Adidas’s brand reputation and commercial prosperity[5].
As Chauhan steps into the role, he is well-positioned to fortify Adidas's cricket presence and its associated apparel culture, taking it to new heights, based on the progress already made by Neelendra Singh. Stay tuned to see how Vijay Chauhan steers Adidas India in the cricket arena!
- In his new role as General Manager of Adidas India, Vijay Chauhan will be responsible for advertisements promoting the sports apparel brand's lifestyle products, with a specific focus on boosting the cricket category, given the significant growth the sector has experienced under Neelendra Singh's leadership.
- As part of his business strategy, Chauhan may look to capitalize on the popularity of sports in India, utilizing advertising techniques to increase brand visibility and generate interest in Adidas products among the sports-loving community.
- With the rise of Vijay Chauhan and his appointment as the new head of Adidas India, sports enthusiasts will keep a close eye on the news concerning the development of the sports apparel brand, particularly interested in updates regarding the cricket jersey culture with which Adidas has been associated.
