Adidas to Boost Revenue by Two Billion Euros - Adidas hits €24.8B revenue in 2025 as retro shoes fuel explosive growth
Adidas has seen a sharp rise in sales, with revenue climbing by 13% in 2025. The sportswear giant reported earnings of €24.8 billion, driven by strong demand for its shoes and apparel. Analysts now expect further growth in the coming years.
The company's success in 2025 came alongside a net profit of €1.377 billion. A key factor was the popularity of retro designs, as re-released classic styles from its archives proved a major hit with consumers.
Adidas has set ambitious targets for the future. By 2028, it forecasts annual revenue increases in the high single digits, adding billions to its sales. The 2023 FIFA World Cup in North America is also expected to give the brand a significant sales boost.
Back in 2023, the company aimed for a €2 billion rise in revenue, marking another year of strong growth. The upward trend has continued, with shoes and apparel remaining top performers.
Adidas now looks ahead to sustained expansion, with projections pointing to steady revenue growth. The brand's focus on retro shoes and major sporting events is likely to keep sales rising. If targets are met, the company will solidify its position as a leader in the global sportswear market.
