Adelaide Partners With GDB to Revolutionize Digital Advertising in Latin America
Adelaide, a global leader in measuring and optimizing attention in advertising, has chosen GDB as its key partner for Latin America. The deal will push for more transparent and effective digital advertising across the region. GDB, led by CEO Guilherme Soter, will now drive Adelaide's expansion into the market.
GDB specializes in programmatic strategy and media technology in Brazil. Under Soter's leadership, the company will integrate Adelaide's attention-metric tools for its clients. This includes advertisers, agencies, and publishers looking to refine their digital campaigns.
The partnership gives Latin American businesses access to Adelaide's AU metric—a system designed to improve ad performance through data-driven insights. Marc Guldimann, Adelaide's CEO and co-founder, explained that GDB was selected for its shared commitment to market integrity and innovation.
Soter described the collaboration as a major step forward for advertising in Latin America. He highlighted the potential for greater efficiency and transparency in how brands engage with audiences.
The agreement positions GDB as the primary force behind Adelaide's growth in the region. Local advertisers will now have tools to measure and optimize attention in real time. The move aims to set a new standard for digital advertising effectiveness in Latin America.
