Actress Kriti Sanon becomes the face of Magic Moments brand
Magic Moments Vodka Names Bollywood Star Kriti Sanon as New Brand Ambassador
Magic Moments Vodka, a popular spirits brand, has announced its partnership with Bollywood actress Kriti Sanon, marking a new chapter in its brand strategy. The vodka manufacturer, Radico Khaitan, has emphasized this campaign is centered around embracing life's spontaneous moments and living boldly.
According to Abhishek Khaitan, Managing Director of Radico Khaitan, this new chapter seeks to epitomize a confident and vivacious lifestyle that celebrates 'living in the moment.'
Kriti Sanon, known for her lively and dynamic screen presence, expressed her enthusiasm regarding the collaboration, describing it as fun, fearless, and full of energy, qualities that align with the brand's ethos of celebrating life's magical moments.
The partnership aims to position Magic Moments Vodka as a symbol of self-expression, lifestyle, and energetic enjoyment, resonating with a youthful demographic. The brand wants to encourage consumers to embrace moments, not just toast to them, reflecting an unapologetic and bold lifestyle.
By partnering with Kriti Sanon, Magic Moments Vodka is leveraging her energetic and relatable image to embody its bold and unapologetic identity. The campaign focuses on celebrating life's spontaneous and magical experiences, thereby appealing to consumers who value self-expression, lifestyle, and vibrant enjoyment.
The strategy behind this campaign is to:
- Empower the brand's bold and unapologetic identity through Kriti Sanon's dynamism.
- Celebrate life’s spontaneous and magical moments, encouraging consumers to live in the moment.
- appeal to a generation that values self-expression, lifestyle, and energetic enjoyment.
- Establish Magic Moments Vodka as a catalyst for turning ordinary moments into memorable celebrations.
This approach aims to strengthen the brand's presence in existing and emerging markets, making it a synonym for a confident, lively, and in-the-moment drinking experience.
[Source: Our Website] [Date: May 26, 2025, 05:00 PM IST] [Telegram, Facebook, Copy Link available on the website]
In this partnership, Magic Moments Vodka is using Kriti Sanon's charismatic image to promote its brand, focusing on celebrating pop-culture moments and endorsements from celebrities. The vodka company aims to appeal to a youthful demographic that values entertainment, self-expression, and advertising that embodies energetic enjoyment.
TheNewsReport (May 26, 2025, 05:00 PM IST) [Telegram, Facebook, Copy Link available on the website]
