Actress Keerthy Suresh heads Fiona Oil's advocacy initiative, titled 'Choose Better'
Fiona Refined Sunflower Oil, a homegrown brand under Bunge India, has launched a new campaign called "Choose Better. Eat Better." The campaign aims to encourage healthier cooking oil choices among families, particularly targeting South Indian households.
The campaign is fronted by National Award-winning actress Keerthy Suresh, who appeals to Kannada and Telugu-speaking audiences as a relatable and credible ambassador. In the campaign, Keerthy emphasizes the importance of being "oil-conscious" as well as health-conscious, highlighting that cooking with regular oil while frying organic food is insufficient for optimal health.
Fiona Refined Sunflower Oil offers a solution with its VitoProtect formula, which is designed to transfer up to 50% more vitamins from the oil to the food compared to ordinary sunflower oils. This innovation emphasizes both taste and nutrition, aiming to empower homemakers to make informed, healthier decisions without compromising traditional taste.
Sandeep Singh, Vice President - Sales and CEO of Bunge India, underscored the brand’s philosophy in the campaign. He emphasized the important role cooking oil plays in everyday family nutrition and promoted smarter cooking as a movement rather than a mere choice. The campaign’s media content, including TVCs, has been specifically launched in Kannada and Telugu to resonate with South Indian audiences, reinforcing the brand’s focus on these regional markets alongside its pan-India presence.
The "Choose Better. Eat Better." campaign is published on our website and provides links for Telegram, Facebook, and for copying the link. The Prohibited Content Policy applies to comments.
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- The advertising campaign "Choose Better. Eat Better." encourages South Indian households to make healthier cooking oil choices, featuring National Award-winning actress Keerthy Suresh as a relatable and credible ambassador.
- In the campaign, Keerthy Suresh emphasizes the importance of being both "oil-conscious" and health-conscious, highlighting that traditional cooking with regular oil may be insufficient for optimal health.
- Fiona Refined Sunflower Oil offers a solution with its VitoProtect formula, which is designed to transfer up to 50% more vitamins from the oil to the food compared to ordinary sunflower oils, thus promoting not only taste but also nutrition.
- The campaign's media content, including TVCs, has been specifically launched in Kannada and Telugu to resonate with South Indian audiences, demonstrating the brand's focus on these regional markets as well as its pan-India presence.
