Actor Will Smith's son, Jaden Smith, appointed as the fresh male creative head for luxury footwear brand Christian Louboutin.
Christian Louboutin Hires Jaden Smith as Men's Creative Director
In an unexpected move, luxury fashion brand Christian Louboutin has appointed Jaden Smith as the creative director of its men's line. The 23-year-old actor and musician, known for his unique style and over 19 million Instagram followers, will join forces with the iconic designer to revitalise the men's category, which currently accounts for 24% of Louboutin's business but has been experiencing declines.
According to Louboutin, Jaden Smith was the sole candidate for the job. The designer stated that he was drawn to Smith's creative vision and unique perspective, which he believes resonates with his own way of functioning. Louboutin further mentioned that the appointment will provide him with more space to focus on growing his women's fashion business.
In his new role, Jaden Smith will oversee four collections a year, responsible for shoes, leather goods, and accessories, as well as developing campaigns, events, and immersive experiences. The men's line will continue to be overseen by Louboutin, ensuring a seamless blend of the designer's signature style and Smith's innovative ideas.
Smith's first designs will be unveiled in Paris in January during men's fashion week. The designer expressed feeling a lot of pressure to live up to the work done by Christian Louboutin, but is eager to make his mark in the fashion industry.
Requests for comment were sent to both Louboutin and Smith's representatives via email, but no response was received by Wednesday. The search results do not specify the name of the PR representative or agent representing Smith in his role as men's creative director at Christian Louboutin.
It is worth noting that there is a related article titled 'Jaden Smith defends his father after slapping Chris Rock at the Oscars', which has generated recent headlines. However, this incident does not appear to have influenced the decision to hire Smith as the creative director.
As the fashion world eagerly awaits Smith's debut, it remains to be seen how this collaboration will shape the future of Christian Louboutin's men's line. With Smith's star power and Louboutin's design expertise, this partnership promises to be an exciting development in the world of fashion.
