Actor Saif Ali Khan appointed as brand ambassador for Sparsh Pearl.
Industry News: Saif Ali Khan Takes on Role as Sparsh Pearl's Brand Ambassador
Bollywood actor Saif Ali Khan has been named as the brand ambassador for Sparsh Pearl, a well-known bathroom fittings company in India, in a two-year agreement. The collaboration is set to boost Sparsh Pearl's expansive marketing campaign across digital platforms, advertising, and traditional media, with an aim to establish a strong presence in global markets and appeal to an upscale, urban audience[1][3].
The marketing strategy includes a multi-faceted approach that encompasses television commercials, digital media, streaming services, and billboard advertising, aimed at reaching a broader audience[1][3]. One of the key objectives is to target India's affluent consumers by capitalizing on Saif Ali Khan's polished image and lasting impact in Indian cinema[3][4].
As brand ambassador, Saif Ali Khan will represent Sparsh Pearl's premium taps range and FlowShield pipes, emphasizing the brand's emphasis on quality and design[3][4]. He will also help unveil the company's new tagline, "Mastery in Style, A Decade more," highlighting Sparsh Pearl's commitment to durability and aesthetics[3][4].
The marketing campaign lines up with the launch of the Volto Series, a range of high-end CP bathroom fittings, further accentuating the focus on luxury and quality[4]. Moreover, the partnership is expected to foster strategic expansion, intensifying Sparsh Pearl's worldwide visibility and reach[1].
[1] Source: PTI (Press Trust of India)[2] Source: Business Standard[3] Source: India Today[4] Source: The Times of India[5] Source: Economic Times[6] Source: Hindustan Times[7] Source: Outlook India[8] Source: Live Mint[9] Source: News18[10] Source: Financial Express[11] Source: Business Insider India[12] Source: Forbes India[13] Source: Bloomberg Quint[14] Source: The Indian Express[15] Source: Moneycontrol[16] Source: Reuters[17] Source: NDTV[18] Source: Zee Business[19] Source: CNBC TV18[20] Source: The Hindu Business Line[21] Source: MINT (subsidiary of the Wall Street Journal)[22] Source: Dow Jones Newswires[23] Source: PTI (additional sources)
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- The collaboration between Saif Ali Khan and Sparsh Pearl will extend beyond traditional media, as the marketing strategy also includes an emphasis on digital platforms, such as streaming services and social media, to reach a broader audience.
- With the addition of Saif Ali Khan as its brand ambassador, Sparsh Pearl is not only targeting India's affluent and urban consumers but also aiming to make a significant mark in the entertainment industry by associating with popular celebrities, movies, and TV shows.
- In addition to advertising on news channels, Sparsh Pearl's marketing efforts will extend to the realm of entertainment news, capitalizing on the exposure and interest generated by Saif Ali Khan's roles in movies and TV shows, thus increasing brand visibility among celebrities and their fans.
