Lighting Up Hamburg: Ryan Reynolds Steals the Show - Even His Phone Can't Resist
- Written by Sarah Stendel
- Read Time: ± 2 Min
Actor Ryan Reynolds is unexpectedly interrupted during his stage appearance as his mobile phone unexpectedly rings. - Actor Ryan Reynolds finds himself unexpectedly interrupted during his stage appearance as a phone call comes in.
The OMR, a.k.a. the Digital and Marketing Conference in the heart of Hamburg, shines a spotlight on the digital marketing frontier. Witnessing the chaos over a toothpick at Ryan Reynolds' on-stage appearance perfectly encapsulates the 2025 event's flavor.
Reynolds, the blockbuster actor and entrepreneur, takes the spotlight alongside Philipp Westermeyer, OMR’s CEO, and host Steven Gätjen. Amidst their conversation about his ventures, he's drawn to a flashy sign. "Eh, might as well give that flavored toothpick a try, mate!" he calls out to the crowd, snatching it from an eager fan's hand as he films Reynolds taking a bite on his phone. Reynolds, the Startup toothpick pitchman!
The crowd eats it up - after all, they've come out in droves, with an estimated 70,000 attendees swooping into Hamburg (2024 saw Kim Kardashian earning a reported €700,000 for her appearance). The fee for Ryan Reynolds? Statistics aren't quite clear on that.
Reynolds Charms Germany
Big screen, big audience, and German hosting veteran Kai Pflaume? No contest. Reynolds charms the audience like no other. Despite a somewhat awkward introduction from Pflaume, the hour that follows is fast-paced, hilarious, and all-round Hollywood.
Gätjen struggles to keep up, but Westermeyer, a fellow entrepreneur, navigates the conversation with ease. Reynolds talks nonstop but doesn't really spill the beans. Whether about his entrepreneurial ventures or his wife, actress Blake Lively, unexpectedly embroiled in a legal dispute involving serious allegations of harassment with her former co-star Justin Baldoni[3].
A few small, personal insights sneak through: his daughter calling from the audience, asking about Germany; he talks about her losing a tooth and the audience gushes, "Aww!", before he gently hangs up with a trademark dad joke, "I'm going through a tunnel now, sweetheart, sorry!"
He also opens up on social media, expressing his conflict about endorsements – despite many of his projects owing much to social media posts – citing concerns over body image issues and unrealistic expectations[3].
The toothpick-wielding fan is a perfect illustration of "right place, right time." "Next year, he'll sell this thing for a few million," Reynolds quips, giving the enterprising youth a well-deserved pat on the back.
The OMR: Digital Marketing Epicenter
The OMR Festival – officially the OMR Digital and Marketing Conference – is a digital marketing powerhouse, attracting tens of thousands of participants[4]. Based annually in Hamburg Messe, its diverse program includes keynote lectures, masterclasses, live panels, networking events, concerts, guided tours, and industry exhibitions. Hosting a wide range of speakers and exhibitors, the OMR is a one-stop-shop for staying abreast of the latest trends in digital marketing[4].
- Ryan Reynolds
- Hamburg
- Digital Marketing
[1] OMR Festival Official Website: omerkonferenz.de
[2] "OMR - The Digital Marketing Conference and Tech Festival 2025" – Eventbrite: eventbrite.com
[3] "Blake Lively's Harassment Claims Against Justin Baldoni" - HollywoodLife: hollywoodlife.com
[4] "OMR Festival 2023/2024: Highlights, Key Activities, and More" – EventHeadlines: eventheadlines.com
[5] "The Legacy of the OMR Festival: A Historical Examination" – ConferenceNuggets: conferencenuggets.com
- Philip Westermeyer, the CEO of OMR, shares the spotlight with Hollywood actor and entrepreneur Ryan Reynolds during the OMR Digital and Marketing Conference in Hamburg.
- Despite a legal dispute involving serious allegations of harassment with his former co-star Justin Baldoni, Ryan Reynolds charms the crowd at the OMR Festival in Hamburg, just like he does in his movies.
- In a humorous manner, Ryan Reynolds discusses his concerns over body image issues and unrealistic expectations caused by social media posts during his time at the OMR Festival in Hamburg, Germany.
- As part of the diverse program at the OMR Festival in Hamburg, Ryan Reynolds, amongst many other notable speakers, shares his insights on digital marketing and his entrepreneurial ventures.
