Ajay Devgn's Delve into the Luxury of GlenJourneys Whisky
Actor Ajay Devgn imbibes merely two drinks daily, and his preferred top-shelf single malt carries a hefty price tag of approximately Rs 60,000 per container.
You may not be aware, but Ajay Devgn, the popular Bollywood actor, isn't just a business magnate, he's also a visionary investor. In the realm of entrepreneurship, he owns a visual effects studio, a cinema chain, and a host of other ventures. But one of his most intriguing investments is his stake in the premium single malt brand, GlenJourneys.
You're probably thinking, "Wait, Ajay Devgn, the actor, owns a whisky brand?" Well, yeah, and it's not just any brand, it's a rare and exclusive one. GlenJourneys has only 1200 limited edition bottles, each retailing for approximately Rs 60,000, making it quite the coveted spirit.
In a recent conversation with CNBC TV18, Ajay opened up about his affinity for fine alcohol and his admiration for the bold flavor of GlenJourneys. "I have always enjoyed the taste of quality alcohol since I turned of age, and now I just have two small drinks a day," he shared.
So, how did Ajay get entangled with this premium liquor? Well, it all started when he sampled the whisky and was swept off his feet by its unique and captivating taste. This was the catalyst that sparked his interest and eventually led him to invest.
In a past interview with Money Control, Ajay admitted that he was once a dedicated vodka drinker. He then transitioned to embracing the sophistication of single malts. During a chance encounter with Mokksh Sani of Cartel Bros in Scotland, the opportunity to invest presented itself, and he jumped on it.
Cartel Bros, a distinguished spirits house, collaborated with Ajay to bring forth "The GlenJourneys Pioneer Edition," a 21-year-old Highland single malt Scotch whisky, which embodies a refined and exclusive essence. With 600 bottles released worldwide, this whisky takes a stance as an epitome of rarity, craftsmanship, and unrivaled luxury, seamlessly blending tradition and innovation within the ultra-premium whisky market.
In essence, Ajay Devgn's involvement with GlenJourneys extends beyond that of a financial investor; he also serves the brand as a brand ambassador, advocating for its exceptional quality and unique flavor profile to whisky enthusiasts and his loyal fan base alike. With his star power and the quality of the GlenJourneys whisky, they're poised to take the single malt market by storm.
[1] "GlenJourneys: A Journey of 21 Years - Single Malt Scotch Whisky," [news source].
[2] "Ajay Devgn's Whisky Brand GlenJourneys Unveiled," [news source].
[3] "The GlenJourneys Pioneer Edition: A Journey into the Unknown," [news source].
[4] "Celebrity-Owned Liquor Brands: A Growing Trend in India," [news source].
[5] "Ajay Devgn's Strategic Investment in GlenJourneys," [news source].
- Ajay Devgn, the Bollywood actor, has a significant investment in the premium single malt brand GlenJourneys, which retails for approximately Rs 60,000 per bottle, making it quite a coveted spirit.
- In a recent conversation with CNBC TV18, Ajay shared his affinity for fine alcohol and his admiration for the bold flavor of GlenJourneys.
- Cartel Bros, a distinguished spirits house, collaborated with Ajay Devgn to bring forth "The GlenJourneys Pioneer Edition," a 21-year-old Highland single malt Scotch whisky, which takes a stance as an epitome of rarity, craftsmanship, and unrivaled luxury.
- Ajay Devgn serves as a brand ambassador for GlenJourneys, advocating for its exceptional quality and unique flavor profile to whisky enthusiasts and his loyal fan base alike.
- The single malt market is poised to be seized by GlenJourneys, with Ajay Devgn's star power and the quality of the GlenJourneys whisky, as they blend tradition and innovation within the ultra-premium whisky market.
