Vegetarian Wolf from French Supermarket Ad Goes Viral - A Vegetarian Wolf Steals Hearts in This Viral Supermarket Ad
A French supermarket commercial featuring a vegetarian wolf has taken the internet by storm. In just three days, the Intermarché advert racked up over 20 million views. The lighthearted animation tells the story of a wolf who swaps meat for vegetables—and wins over the forest with a homemade au gratin potatoes.
The commercial follows an animated wolf struggling with the idea of giving up meat. At first, the character despairs at the thought of eating vegetables and even asks how to 'hunt' them. But by the end, he cooks a vegetable gratin that charms the other forest animals.
The vegetarian wolf ad has become one of Intermarché’s most successful campaigns. Its popularity reflects both clever storytelling and growing interest in plant-based diets. Meanwhile, the debate over AI’s place in advertising continues, with this commercial serving as a notable example of human-led production.
