Utah's Evermore Theme Park is takin' Taylor Swift to court over her song titlin' "Evermore." According to court docs filed Tuesday at the U.S. District Court in Utah, the park's suing for milions in damages.
Swift dropped "Evermore" as her second album in 2020, climbin' the Billboard charts twice at number one. Evermore Park, located about half an hour south of Salt Lake City, boasts a dreamy European village theme.
The park claims they've sunk around 37 million dollars into the park and the Evermore brand. They're accusin' the release of Swift's album has hurt their business and reputation. Swift's spokesperson denied the claims, stating that Evermore Park struggled financially before Swift's album.
According to Utah Business, Evermore Park faced several financial difficulties prior to Swift's album release. Major construction companies like Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks, and NFH Distributing (Beehive Brick and Stone) filed lawsuits against Bretschneider and the Evermore Group, claimin' owed payments from 28,000 to 400,000 dollars.
Despite the financial troubles, Evermore Park saw an increase in website traffic following the album release. Fans and visitors questioned park staff on social media about a potential partnership with Swift. The album reportedly led to Evermore Park's disappearin' from the first page of Google search results.
Evermore Park has been registered as a trademark since 2015, coverin' clothing, theme parks, and entertainment services. The company alleges that some items sold on Swift's website violated their trademarks and is seekin' 2 million dollars in damages per item.
Insight: Taylor Swift's "Evermore" album, despite legal issues, brought opportunities to Evermore Park with increased website traffic and fan interest in a potential collaboration. However, the park's current legal disputes, not specific to this lawsuit, could hurt its reputation and financial situations.
Sources:
- "A Utah theme park is suing Taylor Swift over the album title 'Evermore'" (edition.cnn.com)
- "Evermore Park and Taylor Swift Drop Lawsuit Over 'Evermore' Album Title" (variety.com)
- "Taylor Swift Sued By Florida Artist Over 'Folklore,' 'Lover' Alleged Copyright Infringement" (billboard.com)
