A substantial increase of 6,000% in sales occurs for Taylor Swift's latest album.
Taylor Swift's deluxe edition track "How Did It End?" has seen a significant surge in popularity following its feature on HBO's hit series, "And Just Like That."
The track, which was released as a bonus track on Swift's album "The Tortured Poets Department: The Anthology Edition," made its first chart appearance on the Hot 100 in April 2024, debuting at No. 35. However, it was the high-profile placement on the July 25 episode of "And Just Like That" that catapulted the song to new heights.
The emotional farewell between Carrie Bradshaw and her beau Aidan, set to the soundtrack of "How Did It End?," resonated with viewers, prompting many to seek out the song immediately after watching. As a result, the track experienced a 6000% surge in sales and a 22% increase in on-demand official streams, reaching 391,000 streams over a four-day period from July 25 to 28.
This spike in popularity can be attributed to the show's large viewership and the emotional or contextual connection created by featuring the track in a key scene. This phenomenon is common when music is featured in high-profile TV shows or movies, driving fans to stream or purchase songs they may not have previously explored.
Taylor Swift's strong ongoing streaming presence and innovative marketing—such as surprise releases and a highly engaged fanbase—help sustain interest in her music catalog and amplify the effect of such media placements. Her established record-breaking streaming success also indicates a broad baseline of listeners who respond quickly to new exposure.
Interestingly, it is unusual for an album cut from a deluxe reissue to break into the top 40 on the Hot 100. However, "How Did It End?" defied expectations, demonstrating the power of strategic placement and emotional resonance.
From July 25 to 28, "How Did It End?" sold more than 500 copies in the United States, further evidence of the song's renewed popularity. Despite being a deluxe edition track and not being pushed as a single, "How Did It End?" continues to gain traction, proving that even lesser-known tracks can find new life with the right exposure.
Taylor Swift's deluxe edition track "How Did It End?" saw an unprecedented surge in popularity following its feature on HBO's "And Just Like That," earning a spot on the Billboard Hot 100 and garnering over 391,000 streams. This significant rise in the entertainment industry is a testament to the impact of strategic music placements in TV shows, placing Taylor Swift firmly within the realm of profitable and emotional storytelling through her music.
