A recently revived Star Wars released its first trailer in a decade.
On November 28, 2014, the first teaser trailer for Star Wars: The Force Awakens was released, marking a significant event in the Star Wars franchise's history. The 88-second clip garnered 58.2 million views within a week of its launch, demonstrating the immense anticipation surrounding the film.
At the time, the entire Star Wars franchise was in a transitional phase. Months prior, the Expanded Universe had been declared non-canon, and the cancellation of the Star Wars 1313 game had occurred. Nevertheless, Disney, known for promoting its properties aggressively when it has faith in them, was poised to reintroduce the Star Wars saga to the world.
The trailer featured glimpses of its main characters, but their destinations were not immediately clear. New characters and worlds were emphasised, hinting at a fresh start while simultaneously promising the continuation of the original characters' stories. The return of John Williams' iconic score and the phrase "Chewie, we're home" further evoked the feel of the original Star Wars trilogies.
Critics praised the trailer for its ability to capture the essence of the Star Wars universe, with many hailing it as a promising sign for the film's success. Interestingly, the trailer was not attributed to a specific individual in the search results, although Taika Waititi, known for his involvement in later Star Wars projects, was not credited with its creation.
Star Wars: The Force Awakens was the first actual Star Wars feature to hit theaters since 2005. The absence had left fans eager for new content, and the trailer's release served as a reminder that the long-awaited sequel was on its way.
Meanwhile, Star Wars Rebels' first season had just gone on holiday break, leaving viewers hungry for more Star Wars content. Disney, recognising the potential of its acquired properties, found more ways to promote them, ensuring that the excitement for Star Wars: The Force Awakens remained at an all-time high.
The trailer was initially shown in select theaters in the US and Canada, and later expanded its reach in December. As the release date for the film approached, fans were treated to more trailers, interviews, and promotional materials, further fuelling their excitement for the return of the Star Wars saga.
With the success of Star Wars: The Force Awakens, Disney continued to acquire more properties, including Marvel, Star Trek, DC Universe, and Doctor Who. The trailer for Star Wars: The Force Awakens set the tone for the aggressive promotion of these properties, with trailers for movies and video games becoming increasingly important and often treated like events.
In the end, the first teaser trailer for Star Wars: The Force Awakens served as a powerful reminder of the enduring appeal of the Star Wars franchise. It sparked questions about the identity of certain characters and the plot, but one thing was certain—the world was eager to return to a galaxy far, far away.
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