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A Fresh Curling League Aims to Strike Interest in the Sport beyond its Every Two-Year Period in the Quadrennium

New curling association aims to stimulate interest in the sport beyond the scope of the Olympics.

Rockin' the Ice: The Birth of a Global Curling League

A Fresh Curling League Aims to Strike Interest in the Sport beyond its Every Two-Year Period in the Quadrennium

Get ready to slide, sweep, and strategize like never before! The Curling Group - masters of the Gran Slam of Curling events - are about to ignite a curling revolution!

Next April, just weeks after the Milan-Cortina Winter Olympics flame dies down, they're set to debut the Rock League - a groundbreaking international traveling curling league! Sounds like a pipelayering party, doesn't it?

Twelve mixed-gender powerhouse teams representing diverse regions will take to the ice, battling it out in various formats for six weeks straight. Say goodbye to quiet hockey rinks - curling's going prime-time with this epic, action-packed event!

As Nic Sulsky, co-founder and CEO of The Curling Group, put it, "Rock League is our vision for professionalizing and shaping the future of curling, bringing fans and athletes from all around the globe together in a thrilling, spectator-friendly competition. We're cooking up an unforgettable experience that takes the love of the game to new heights!"

Kicking off in 2026 after the Winter Olympics, teams from Canada, Europe, the United States, and Asia-Pacific will duke it out in various participating countries, including our very own backyard, as well as the US and European continents. Needless to say, this is a world tour that curling enthusiasts won't want to miss!

The team rosters will feature powerhouse curlers such as Rachel Homan, Brad Jacobs, Bruce Mouat, Alina Paetz, Korey Dropkin, and Chinami Yoshida, to name a few. These curling legends are joining forces to create unforgettable matches that will no doubt captivate audiences worldwide.

The Rock League's primary objective is to rival mainstream sports by creating an immersive, high-energy curling experience that appeals to TV audiences. Will they install flashing lights, add confetti cannons, and pyrotechnics - curling's first-ever arena rock concert? We'll have to stay tuned to find out!

One thing's certain: If The Curling Group can successfully put curling in the spotlight and keep spectators coming back for more, this sport could finally break free from its Olympian shackles and become a household name worldwide! Bring on the brooms and the bone-chilling competition! Rock League, here we come!

In the exciting global curling landscape, the upcoming Rock League, debuting in 2026 after the Milan-Cortina Winter Olympics, aims to shake up the sports world by challenging mainstream sports with its immersive, action-packed curling competition. This upstart league, the brainchild of The Curling Group, will host powerhouse teams from diverse regions, including North America and Asia-Pacific, competing in various countries and showcasing curling legends like Rachel Homan and Bruce Mouat. With the Rock League potentially incorporating flashing lights, confetti cannons, and even pyrotechnics, curling could finally break free from its Olympian shackles and become a household name worldwide.

A novel curling association aims to attract interest in the sport, despite the absence of the Olympic torch's glow.
A novel curling association aims to attract spectators to the sport even during non-Olympic seasons.

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