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95% of European consumer websites fail legal accessibility standards, study finds

From Germany to the UK, even major brands ignore accessibility rules—leaving millions of users stranded. Will fines finally force change?

This image is clicked inside a room. There are tables, on the tables there are computers and there...
This image is clicked inside a room. There are tables, on the tables there are computers and there are so many chairs. In the middle there is a plate in that there are glasses and jars. There is a window blind on the top which is in blue color.

A recent study has revealed major accessibility gaps on consumer websites across Europe. Research by AccessiWay found that 95% of 100 tested sites in Austria, Germany, and Switzerland failed to meet legal accessibility standards. The findings highlight ongoing challenges despite stricter regulations introduced last year.

The study examined 100 consumer-focused websites from Germany, France, Italy, Austria, and the UK. None of the German sites complied with the Accessibility Strengthening Act (BaFG), which came into force in June 2023. This law requires operators to meet 78 accessibility criteria, though the study focused on just eight key requirements.

The study underscores a clear disconnect between legal demands and real-world practice. With penalties now enforceable, businesses must act to avoid financial and reputational damage. Accessibility improvements could also help retain customers who otherwise abandon transactions due to barriers.

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