2025 NFL Highest-Earning Players: The Top 20 Bank Over $1 Billion, With Mahomes Leading the Pack
Top NFL Players and Their Endorsements in 2025
In the NFL's bustling world of sports and business, some of the league's top players have secured lucrative endorsement deals alongside their hefty salaries. Here's a look at some of the highest-paid players and their endorsement partners.
Patrick Mahomes, the Kansas City Chiefs quarterback, leads the pack as the NFL's highest-paid player in 2025, earning $80 million, with $50 million from salary and $30 million from endorsements. His partners include Adidas, American Eagle, Breitling, EverBank, Gatorade, and Ritz.
Justin Herbert, the San Diego Chargers quarterback, is the third highest-paid player, earning $71 million, with $60 million from salary and $11 million from endorsements. He has deals with brands like Adidas and Oakley.
Jalen Hurts, the Philadelphia Eagles quarterback, is the ninth highest-paid player, earning $48.5 million, with salary details unspecified. He partners with brands such as Adidas, Nissan, AdventHealth, Popeyes, Planet Fitness, and Bud Light.
Brock Purdy, the San Francisco 49ers quarterback, is the sixth highest-paid player, earning $50.1 million, with $41.1 million from salary and $9 million from endorsements. His endorsement partners include Fanatics, Sleep Number, Trust & Will, Panini, and Sirius XM.
Lamar Jackson, the Baltimore Ravens quarterback, has a salary of $42.8 million and endorsements of $3.5 million. He represents himself in negotiations, having deals with brands like Abercrombie & Fitch, Peloton, and Old El Paso.
Deshaun Watson, the Cleveland Browns quarterback, is set to earn $46 million, with endorsements of $750,000. However, he is likely to miss the entire 2025 season as he recovers from a torn Achilles tendon.
Joe Burrow, the Cincinnati Bengals quarterback, is the second highest-paid player, earning $73 million, with $60 million from salary and $11 million from endorsements. His endorsement partners include brands like Adidas, Coors Light, Invisalign, and T-Mobile.
Other notable mentions include Matthew Stafford, T.J. Watt, Travis Kelce, Ja'Marr Chase, Baker Mayfield, Tua Tagovailoa, and Micah Parsons, each with impressive salary figures and endorsement deals.
In the world of receivers, Justin Jefferson, the Minnesota Vikings' All-Pro wide receiver, has 10 endorsement partners and a salary of $31.9 million, with endorsements of $7.5 million. He averages 96 receiving yards per game, the NFL's best all-time since he was drafted in 2020.
Travis Kelce, the Kansas City Chiefs tight end, is the seventh highest-paid player, earning $49.3 million, with $17.3 million from salary and $32 million from endorsements. He has the most Instagram followers of any active NFL player, with 8 million, and a very famous fiancee.
The salary and endorsement figures for some players, such as Jalen Hurts, Brock Purdy, and Sam Darnold, are unspecified, but their presence in the top 20 earners is undeniable.
In March, the Bengals signed Chase to a contract extension making him the highest-paid receiver in the sport. In July, the Steelers rewarded Watt with a three-year, $123 million contract extension. In the same month, the Raiders traded for Smith, and the Seahawks signed Darnold to replace Smith as their QB.
Mayfield has become a star on and off the field since he joined Tampa ahead of the 2023 season. Burrow led the league in passing yards and touchdowns in 2024.
Watt has sponsorship deals with brands like Abercrombie & Fitch, Peloton, and Old El Paso. Jackson has the NFL's top career passer rating and holds the record for most career rushing yards by a QB.
Besides Patrick Mahomes, top-paid NFL players in 2022 and 2023 included Micah Parsons with a four-year contract worth up to $188 million and $120 million fully guaranteed, and Odell Beckham Jr., who signed a one-year deal with the Baltimore Ravens in 2023 for $15 million.
The $55 million AAV on Lawrence's deal is tied for second in the NFL behind Prescott.
Stafford is the oldest member of the NFL's top 20 earners. Jackson is the youngest, at 28 years old, while Mayfield, Darnold, and Watt are all 30.
This list showcases the financial power and endorsement prowess of some of the NFL's top players, demonstrating the growing business side of the sport.
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