2025 iGB L!VE Convention Smashes Attendance Record, Welcoming 20,227 Participants as the International iGaming Sector Endorses London's New Location
In the heart of London, iGB LIVE 2025 took place at ExCeL London, attracting a record-breaking crowd of over 20,000 visitors from 149 countries. The event, which saw a 16% increase in attendance compared to the previous high in 2024, underscored the growing importance and international endorsement of the iGaming industry's premier event.
The four-day extravaganza was filled with insightful discussions, cutting-edge technology demonstrations, and valuable networking opportunities. Key themes included flexibility, regulatory agility, technology innovation, and data-driven player engagement.
Industry leaders emphasised the need for fast, tailored, and future-proof solutions to adapt to local market requirements effectively. Operators sought real partnerships rather than just software vendors, focusing on scalability and local regulatory compliance. New market regulations, especially in key regions like Brazil and the UK, made regulatory responsiveness a strategic differentiator for operators aiming to capitalise on emerging opportunities.
Sessions highlighted the importance of adaptability, speed, and efficiency in operations, drawing parallels to Formula 1 precision to inspire smarter scaling and deployment. AI-powered harm detection and financial risk assessment tools were a major theme, spotlighting the increasing role of intelligent technology in maintaining player safety and responsible gaming practices.
The industry continues moving towards AI-powered analytics for personalized player experiences, using measurable insights at scale to enhance engagement and retention. iGB LIVE 2025 also showcased the US market expansion, with Go Affiliates unveiling a new US sweeps programme, featuring brands like Casino Click and Free Spin.
Joshua Gamble, Managing Director at ActiveWin Marketing, praised iGB LIVE for its efficient networking opportunities and tangible ROI. Sita Mamidanna, Head of Customer Success Management at CDNetworks, recommended iGB LIVE to industry professionals and emphasised its value for networking, emerging technologies, and market insights.
Martin Collins, Chief Business Development Officer at Soft2Bet, expressed that the iGaming industry's future is global, not just European. Maërit von Stedingk, Head of Marketing at Alea, confirmed that iGB Live 2025 was all about connections and reconnections, and was worth it both personally and from a business standpoint.
Jody Frost, Clarion Gaming's Head of Marketing and Brand, stated that iGB LIVE 2025 was an unforgettable experience. iGB LIVE London was relocated to ExCeL London to enable the show to continue to grow and meet the needs of the global iGaming ecosystem.
As the iGaming industry continues to evolve, iGB LIVE remains at the forefront, providing a platform for operators, affiliates, and suppliers to connect, learn, and grow. iGB LIVE 2026 is scheduled to take place across 1st - 2nd July at ExCeL London, promising another unforgettable gathering of the global iGaming community.
- The gaming industry's expansion is not limited to Europe as Martin Collins, Chief Business Development Officer at Soft2Bet, described, with the industry also showing interest in other regions such as casinos and sports.
- Amidst the insights on adaptability, AI-powered analytics, and regulatory compliance in the iGaming industry, discussions about sports, casinos, and the gaming industry as a whole were also part of the iGB LIVE 2025 event.
